Huh? What is a Hug Pack-Kit?
A Hug Pack-Kit is a swag-bag for my Hug Everyone You Know valued fans to share with their ten best friends. Each kit contains a promotional pin and ten self-addressed-stamped-envelopes stuffed with a friendly letter, a Hug Everyone You Know postcard, bookmark, page hugger, and my business card. The material features the high praise book reviews, contact information, book release date (October 3rd!), and pre-order links. All the valued fans have to do is sign the friendly letter, address the envelopes, and pop everything into a mailbox. The pin is a thank you token just for the valued fan.
The idea of the Hug Pack-Kit came from my creative publicists, Caitlin Hamilton and Rick Summie (I came up with the catchy name). The kit is a promotional campaign for my book, Hug Everyone You Know: A Year of Community, Courage, and Cancer. I have learned that every successful book needs a promotional and marketing program to stir the energy and provide direction for the upcoming publication. It is a steady stream of cultivating contacts, content writing, and enthusiasm so by the time the debut rolls around, the book buzz is at a frenzied level and everyone needs to read the book.
Who wants to be a valued fan and be part of the energy and enthusiasm? I have 20 Hug Pack-Its to give away. Please email me (firstname.lastname@example.org) your name and address to receive your Hug Pack-Kit.